From July 9th to 10th, the ZTM 2022 first-half marketing work conference was held in Yichun, Jiangxi, the company's headquarters. The company leaders and the heads of marketing areas, marketing managers and marketing system functional departments from all over the country participated together. Deputy general manager Cai Longtao presided over the meeting.
Yan Yongbin, general manager of ZTM, gave an opening speech for the meeting. He analyzed the current economic situation and industry status and put forward new development directions and new requirements for market expansion for the work of the marketing team. In the speech, it was pointed out that due to the superposition of factors such as industry adjustment and the epidemic, major adjustments and changes are taking place in key links such as market structure, product structure, industrial chain system, and user group composition and demand. All marketing personnel must strengthen their beliefs and goals, quickly adapt to the new competitive environment, make a reasonable layout, establish an organized and disciplined sales team, and contribute to the realization of the company's annual sales goals.
Cai Longtao, deputy general manager of ZTM, made a comprehensive review and data analysis of the marketing work in the first half of 2022. In the report, he elaborated on the sub-sections such as key marketing indicators, sales and service policies, measures and management methods, and pointed out the work Highlights and weaknesses of the company, and refined guidance and related deployments for the goals and measures of marketing work in the second half of the year.
The heads and marketing managers of each marketing area made reports on the regional marketing work respectively and interpreted the core contents such as indicator data, marketing plans, problems and measures, and work plans in detail around the regional market and needs.
Deng Jianlin, Dean of ZTM Technology Research Institute, shared internal technology, explained the structural technology, intelligent control technology characteristics and advantages of the company's main products, and deeply analyzed the precise positioning of the company's products in the industry; each functional department of the marketing system also carried out It is hoped that through the continuous use of the information platform to improve efficiency, optimize the business processing process, strengthen the guarantee of marketing services, and empower the entire sales team.
This marketing work conference provides a clear direction and assistance for all marketing employees to unify their thinking, summarize problems, formulate measures, and plan for development. ZTM employees will closely focus on the company's planning and deployment, continuously improve the management system, and continue to create a high-quality marketing team, united efforts, overcome difficulties, give full play to the industry's leading advantages, and lay a solid foundation for the completion of the overall goal of the year.
